Alissa and Natalie have been business partners, salon owners and great friends since 2015.

The first salon they opened together was called Head for Change Salon in Carlsbad. After three successful years at Head for Change, it was time to expand and rebrand the business. 

In 2018, Alissa and Natalie found the perfect location to introduce their new salon, Cedar & Ivy. Cedar & Ivy represents more than just the mechanics of hair and hair styling. Cedar (symbolizing a strong foundation) and Ivy (symbolizing friendship) creates a culture that is true to their core values: create a friendly and inviting environment to serve others

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